Benjamin Masse is a recognized programmatic advertising technology and interactive applications pioneer with more than 15 years of experience. Over this period, Benjamin has established synergies between business stakeholders and software development teams, delivering consistently innovative products. AsManaging Director, Market Development and Strategy at Triton Digital, Benjamin spearheads market development and identifies strategic partnerships across the globe, working to enhance and grow Triton’s international footprint. He also contributes to product strategy, prioritizing the roadmap according to market needs and requirements, both from the supply and demand-side. Benjamin holds an M.Sc. in Anthropology and Post-Graduate Diploma in Entrepreneurship andManagement. As an accomplished musician, he fully appreciates the growing importance of connecting business, technology, and culture. Benjamin currently resides in London with his family.