9am – Registration at the Overseas Passenger Terminal, Sydney
9.30 – 9.50 – Podcast Consumption in Australia: the data and trends
Richard Palmer from Triton Digital, and Commercial Radio Australia’s Jaime Chaux, highlight data from Edison Research’s Infinite Dial Australia and the Australian Podcast Ranker: including new data never before published. An ideal scene-setter to learn where podcasting is in Australia, how fast it’s growing, and who listens to what: as well as the benefits of comparable data with other countries.
9.50 – 9.55 – Indie Spotlight – Deadset Studios
Our first spotlight of Podcast Day 24 looks at the work done by Kellie Riordan at Deadset Studios
9.55 – 10.05 – Moving beyond ratings and reviews: how to improve your podcast calls-to-action
How do you get audiences doing what you want them to do when they listen to your podcast? Discover the one big rule to follow with Andrew Davies from the ABC.
10.05 – 10.25 – Going viral with Coronacast
One of the biggest podcasts in Australia, Coronacast has kept hundreds of thousands of Australians informed and reassured about the global pandemic. We hear from presenters and reporters Dr Norman Swan and Tegan Taylor, and Coronacast’s producer, Will Ockenden, interviewed by Steve Ahern OAM on what it takes to produce a daily podcast and how different it is from radio..
10.25 – 10.30 – Indie Spotlight – Sound Cartel
Looking at Melbourne’s full-service audio branding, content and podcast production agency with Nicole Goodman.
10.30 – 10.50 – Monetisation and revenue
What works, and what doesn’t, when earning revenue from podcasting? How are advertisers using podcasting to help them succeed: and what can we do as podcasters to enable their success? James Cridland moderates a session including speakers from Xperi, podcast hosts and radio broadcasters.
11.30 – 11.50 – Understanding audience needs to create compelling content
How different is podcasting from radio or music streaming? Get research results from the ABC’s Audience Data & Insights team; then learn how audience research has been used to create one of the ABC’s top shows with Gillian Ramsay, Insights Manager, ABC Audience Data & Insights and Justine Kelly, Executive Producer, ABC Audio Studios.
11.55 – 12.05 – Branded podcasts – what works and how to get the most out of them
Learn how branded podcasts work best, and what to do to avoid them turning into very long radio commercials speaking Nick Schildberger from Sound Cartel.
12.05 – 12.25 – The truth behind true crime
Why are people so fascinated by true crime? Who is listening, and why?
Spotify’s Prithi Dey talks with Vikki Petraitis, a true crime author and host of Casefile Presents: The Vanishing of Vivienne Cameron.
12.25 – 12.30 – Indie Spotlight – Podshape
Telling podcasting stories from Brisbane, QLD a Spotlight with Jay Walkerden from Podshape.
12.30 – 12.50 – Building your podcast community
How do you grow and maintain your podcast’s community: taking your audience from listeners to contributors? Join Stephanie Coombes with Laura Byrne and Brittany Hockley (Life Uncut) and Victoria Devine (She’s On The Money).
12.50 – 1.00pm – Apps and technology
A session on apps and technology with Richard Phelps, Xperi.
1.50pm – 2.00pm – News comedy podcasts – can you keep satire evergreen?
Dylan Behan, Newsfighters
2.00pm – 2.20pm – A1: The Show – LIVE
A1: The Show is a “show with music” on Spotify: focusing on hip-hop from Spotify’s popular A1 playlist. We bring the hosts of A1: The Show together for a live podcast experience, with a special hip-hop guest for some discussion, banter, and hip-hop trivia that will make everyone feel just that little bit cooler join the hosts Jazmine Nikitta, Jade Le Flay, 24 Karat Kev.
2.20pm – 2.40pm – Don’t lose the plot! How to pitch your narrative podcast series
Are you sitting on a great story that could become a limited-run narrative podcast series? Do you know how to pitch it, get it commissioned, and into production? Plot, character, and stakes are key ingredients you should be highlighting to get your story over the line. Kellie Riordan, Deadset Studios, who’s commissioned and acquired several top narrative series for the ABC and the BBC gives you some tips on how to create a show-stopping pitch.
2.40pm – 2.45pm – Indie Spotlight: Diamantina
A focus on a podcast producer behind some of Australia’s biggest shows.
2.45pm – 2.55pm – Why a house brand is important
Having a consistent feel for all your podcast in the network gives benefits to audiences and advertisers. Holly Wainwright, Mamamia, the leading women’s podcast network, explains their approach.
2.55pm – 3.20pm – Podcasting: What’s next?
The industry is moving fast: but what might be round the corner, or coming in the next few years? Vivienne Kelley from Podcasting Today talks to Sharon Taylor, Managing Director, Triton Digital’s Omny Studio; Corey Layton, ARN’s iHeartPodcast Network Australia, and Henrik Isaksson, Acast Australia
4.00pm – 4.10pm – Operating an independent daily podcast and keeping it successful
Fear and Greed is the business podcast that sets you up for a successful day – and one of the most successful independent podcasts in Australia. How does a twice-daily podcast work: and do you need a large company behind you to make a hit show? Sean Aylmer is one of Australia’s most respected financial journalists, and the host of the show.
4.10pm – 4.30pm – Brain on Nature: the little indie podcast that could
A documentary podcast that followed the story of a brain injury, and how it was fixed by the natural world. Critically acclaimed with media coverage across the world, from the Financial Times to The Guardian, the Los Angeles Review of Books to The NZ Sunday Times, the show was broadcast on the ABC in Australia – but it wasn’t all plain sailing. Producer Olivia Rosenman and host Sarah Allely tell the story of the show.
4.30pm – 4.50pm – Building a podcast network
What’s the thinking behind building a podcast network, especially for an established radio broadcaster? Rachel Corbett of NOVA Entertainment gives us a full overview.
5pm – Drinks
After the Australian event, you’ll have access to over 40 more sessions from Europe and North America. Check out the full schedule here.